BRAND DEVELOPMENT
What's in a brand?
Defining your brand (& its audience) and making sure that the brand image is effectively portrayed and positioned in the marketplace is paramount.
Brand elements, positioning and voice should carry over throughout your customers' experience; from your store to customer service to your logo and your online presence.
We have worked with both established and new businesses to cement brand identity and articulate brand values across all media.
sample work
Responsible for the original 10XTO logo, brand articulation and positioning from the conceptual phase of the project onwards, setting the tone for much of the brand vocabulary that remains in use by the club.
Also responsible for the launch website, brand guidelines and overseeing all aspects of 'the brand' .